Google Analytics
Cookies are used to store information, such as what time your current visit occurred, whether you have been to the site before, and what site referred you to the web page. These cookies contain no personally identifiable information but they will use your computer’s IP address to know from where in the world you are accessing the Internet.
Google stores the information collected by these cookies on servers in the United States. Google may transfer this information to third-parties where required to do so by law, or where such third-parties process the information on Google’s behalf.
The retention period for data specified in Google Analytics is 26 months.
Opt-out
In order to provide website visitors with more choice on how data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to stop data being sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not affect usage of the website in any other way.
A link to further information on the Google Analytics Opt-out Browser Add-on is provided below for your convenience.
- https://tools.google.com/dlpage/gaoptout?hl=None
- Google Analytics privacy advice – https://support.google.com/analytics/answer/6004245
- Internet Explorer – https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
- Google Chrome – https://support.google.com/chrome/bin/answer.py
- Mozilla Firefox – https://support.mozilla.org/en-US/kb/block-websites-storing-site-preferences
- Apple Safari – https://support.apple.com/kb/ph21411?locale=en_GB